Cold Pizza for Breakfast Promotion

Selfies with some bite!

It’s one thing to tout the praises of the best New York Pizza west of the Hudson, it’s another thing entirely to profess your love for it cold the next morning! Propeller conceptualized and executed the event where the best photo and the best video of folks enjoying their Brooklyn Bros. Pizza the next morning won Brooklyn Bros. Gift Cards worth $150 and $250. Anyone could enter as often as they liked and post their entries to Instagram or Vine.

In-store posters, Facebook posts, Pizza box flyers, and ad headers were all created to get the word out. The contest was a big success and garnered the largest increase in Facebook likes during the contest since the grand opening of their second store two years prior.