Washington Self-Storage Association

Contemporizing the Staid Face of a Vital Organization

Storage is big business. Self-Storage alone is a $30 billion dollar industry in the US. The organization that coalesces the myriad of owners throughout Washington State is WA-SSA, the Washington State Self-Storage Association. When your members can often be more brand saavy than you, you have to step up your game. Especially when your brand is 25 years old…


Yikes! Needless to say, Propeller put this old brand mark into permanent storage and replaced it with an updated family of marks in various formats to take advantage of different space applications.